Built in public, on the record.
The incubator asks every team to ship in public and file it weekly. This log is us taking our own medicine — what shipped, what it cost, what isn't done yet.
24.08.2026Weekend one: shipping an incubator in public
The honesty pass, the Metronome, a Design Studio, a film, and the £150-a-year cost base — everything that went live, and the three things that honestly didn't.
New posts land as things ship — no schedule, no filler.